February 14 – it’s a day marked in bold on every florist’s calendar. Celebrated in the USA, Australia, Canada, Mexico, United Kingdom, France, Australia, Denmark and Italy, it’s no wonder the holiday has become one of the largest drivers of flower revenue worldwide.
Despite the inexact origin of the holiday (it’s been rumoured to have originated from the story of St. Valentine, A Roman priest martyred around the 14th day of February) Australian’s today have come to know the holiday to be one of romance and love. Today we equate Valentine’s Day with hearts, chocolates, Sweethearts lollies, romantic meals, walks on the beach, loving cards, cuddly teddy bears, Cupid’s arrows, and of course, flowers!
For a florist, Valentine’s Day can set the tone for the rest of the year and once you read these statistics, you’ll understand why.
According to a recent study by Retail Advertising and Marketing Association, Valentine’s Day Consumer Intentions and Actions Survey (as posted on Statistic Brain), on average in the US alone:
- 61.8% of consumers celebrate Valentine’s Day
- 196 million roses are sold for Valentine’s Day
- $13.19 billion is spent by people trying to make their lovers feel special
- 73% of Valentine’s Day flowers are bought by men
- That leaves 27% of flowers to women, with 14% of those women sending flowers to themselves
- The average purchase amounts to $116.21
And it should be no surprise that the most popular type of flower sent on February 14th is the rose. Rumoured to be the favourite flower of the Roman goddess of love, Venus, this red flower of love embodies strong romantic feelings. Now consider these stats:
- 189 million stems of roses are sold each Valentine’s Day in the United States alone
- California is the US state that produces the majority (60%) of the country’s flowers
- But most of the roses that are sold on Valentine’s Day in the States are actually imported from South America
- It is estimated that 110 million roses will be sold during the holiday week this year
In our society Valentine’s Day is not just about love and flowers, though. It’s also about business.
- $403 million of US revenue is generated by domestically cut flowers
- 24,600 florists nationwide employ more than 123,600 people
But perhaps the most interesting statistic of all that these reports found is that the percentage of women who end their relationships after not receiving Valentine’s Day flowers is 53%.
So if you don’t like the 50/50 odds, make sure you don’t miss the window of opportunity to have roses delivered directly to your lovers’ door this Valentine’s Day.
There are many online stores that sell roses of all colours: Red, pink, white, yellow and mixed. And the great news for last minute shoppers is that you can take advantage of free same day delivery when you order FlowerSales roses online using their florists in Melbourne, Sydney, Brisbane, Perth, Adelaide, Darwin, Hobart and Canberra.
So this Valentine’s Day, there’s no excuse. Give you loved one the gift of flowers.